It is common for our consumer hearing that the online optical shop say the physical optical store earn too much and cheat consumers, while the physical optical store say online optical shop sale counterfeit and unqualified products. We are confused about who is right.
In fact, people on both sides are not right. First of all, the physical optical shop is higher net profit (net profit = selling price - purchase price), but not profiteering, the bosses only earn 10-20% of the selling price, so where did the money flow to? It is spent on the rent, and employee.
The reason is simple:
1. the physical optical shop is a good business district, the big facade mode. If the shop choose a bad district, no consumer will come. So the flow of people is high, the store cost is also extremely high.
2. the facade is big, the waiter can not be less. This is the cost of labor.
3. Do you always visit optical shop with your friends? no! Glasses are not like clothes, and a person can buy several sets. The general consumption habits are changed for two years. There are very few people entering the store.
4. then the high cost of the optical storefront is definitely spread to a few shoppers. Generally speaking, the physical optical shop, 60-70% of the price of a pair of glasses is contributed to the rent and labor costs. So the "profiteering" you have heard is actually a fake.
In addition, the online store sales glasses model just saves the cost of this part of the physical store. A pair of glasses can reduce the cost of 50-60%. If the boss does not want to earn more than the physical store, of course, the selling price is reduced by 50%-60 % is not surprising, so the physical store said that online stores selling fakes is also a less reliable. It just a means of competition.
In fact, people on both sides are not right. First of all, the physical optical shop is higher net profit (net profit = selling price - purchase price), but not profiteering, the bosses only earn 10-20% of the selling price, so where did the money flow to? It is spent on the rent, and employee.
The reason is simple:
1. the physical optical shop is a good business district, the big facade mode. If the shop choose a bad district, no consumer will come. So the flow of people is high, the store cost is also extremely high.
2. the facade is big, the waiter can not be less. This is the cost of labor.
3. Do you always visit optical shop with your friends? no! Glasses are not like clothes, and a person can buy several sets. The general consumption habits are changed for two years. There are very few people entering the store.
4. then the high cost of the optical storefront is definitely spread to a few shoppers. Generally speaking, the physical optical shop, 60-70% of the price of a pair of glasses is contributed to the rent and labor costs. So the "profiteering" you have heard is actually a fake.
In addition, the online store sales glasses model just saves the cost of this part of the physical store. A pair of glasses can reduce the cost of 50-60%. If the boss does not want to earn more than the physical store, of course, the selling price is reduced by 50%-60 % is not surprising, so the physical store said that online stores selling fakes is also a less reliable. It just a means of competition.
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