The differences between cheap glasses and expensive glasses?

Regardless of the part of the counterfeit that replaces the genuine products, the price of the glasses is related to the following factors:

1. Brand: At present, the most expensive part of products is advertisement. A brand is widely recognized needs a lot of money to invest in advertising. It can be realized by accumulating slowly. This part of the investment will be transformed into a part of the price.

Glasses of foreign apparel brands are paid to the brand in the form of licensing fees, which are also converted into a part of the price.

2. design: independent designer brand products, the designer's efforts and creativity not only beautify the decorative nature of the glasses, but also improve the comfort and convenience of wearing. Some excellent eyewear brands have invested heavily in this area, such as: OAKLEY, these will also occupy a large share of the price.

3. material: the difference in material determines the texture, comfort and durability of the glasses.

4. process: the process not only determines the degree of exquisite appearance of the glasses, the processing level of the frame determines the accuracy of the glasses. Inferior quality frames, no matter how good the lens can not guarantee the accuracy of the parameters of the glasses, and the actual parameters of the lens may gradually change under the stress generated by the frame.

5. Sales link: The longer the sales link, the higher the price. The usual mode is: factory - brand - wholesaler - retail stores, the current compression of brand trade links are more and more . However, there are not many brands and retailers. Because brand owners need a deep understanding of product design and production, they also need to bear inventory risks.

6. optometry and optician processing technology: no matter how good quality the frame and lens are, if there is no accurate optometry parameters and accurate processing technology, the glasses are still unqualified. So far, the accuracy of optometry, in addition to the necessary equipment, excellent optometrists are important. A good master naturally wants to match the corresponding income.

In a completely open market, with the exception of a few bad shops, hundred dollars’ frames and dollars’ frames are not comparable. From a health perspective, it is possible to ignore big-brand eyeglass frames, especially those that are over-advertised. However, it is still necessary to choose the brand lens. It is unrealistic to judge the quality of the lens by  eye, and the difference in price is not large.

Remind you that:

1. No retail company has the ability to develop independent brand lenses. Therefore, the brand of professional lens factory is more reliable.

2. There is no substantial difference in the cost structure of wholesale stalls and retail stores.

3. Glasses are non-standardized products, and sufficient experience is essential to help you choose glasses.